(Warning: this was written a few months ago. I am not in BC right now.)

So this one is coming from very far away from the ashram in India…

I have been in Whistler, British Columbia, Canada for a few days now in a different kind of retreat than the ashram. I was flown out here for ‘work’ and arrived in this outdoor playground just in time for my employers to take me to lunch, the grocery store, around town and then leave their lodge for 2 days! I had plenty to do. Andrew, my work associate, and I had tons to do over those two days including putting up a survey for work AND skiing and seeing some sweet live music. blah blah blah it is beautiful here, amazing mountains and social scene

The point of this post is that we got to the meat of this visit tonight. I was sitting at dinner with Brian and Mary, the ‘employers’, and Andrew, ‘the work associate’, who are also like family. I realized that I have brought myself from one great ‘employer’ to the next as Mary started her sentences just like Kevin Tobin with “and so.” But that’s aside….the point is as we scarfed down my well prepared Thai Tofu peanut stir fry, we started to cover the passions and visions of our lives. Not the lightest conversations for a Friday night but they couldn’t have been more on target with my hopes for an intelligent dinner. As we covered the big stuff (plans for the next year, life goals, etc.) the phrase came to me regarding our business: It’s Not Crunchy Anymore.

We have finally hit the tipping point my friends and the world may no longer consider me a crunchy hippie for loving the trees as much as I do. This afternoon I eavesdropped on an interview with the VP of Marketing at our newest client’s headquarters. It was inspiring to hear an exec talking about ‘opportunities’ to do things differently, more sustainably. He talked about how his children were the generation who share with his generation how to do things differently. It is my generation that doesn’t just know how but cares enough to make sustainability the mission of our lives. I am not alone and I feel that I am no longer on the fringe. It is no longer just ‘crunchy’ to be caring so much about the trees and the air that we breath. You Boomers – listen up, the young ones are inheriting the earth and we have some good ideas about surviving.

Saving the earth may just be the meaning of our lives because our lives depend on it.

We cannot escape it. We cannot ignore the fact that we live on the very ground we destroy; the handle of the axe is made of the wood it cuts down.

It sure is nice to sit in this resort town (a pretty sustainable one though) and talk about saving the world. I should get back to it :)